Innovative Sport Marketing

Sport is emotion. It reaches a large audience. Sport is also an effective tool for internal and external corporate communication. However, not every company can or wants to engage in a broad-based commitment to commercialized professional sports. SPIN offers new, innovative and affordable approaches to sport-related corporate communication, especially to medium-sized businesses.

Content Marketing

Content marketing is an effective, cost-efficient and sustainable communication tool. Our content marketing is individually tailored to your company and your product, and includes informative, consultative and entertaining online services around sport. Targeted content marketing strengthens the image of your company, contributes to brand awareness, and helps build a relevant community. Ultimately it supports lead generation, customer acquisition and customer loyalty. If required, we also develop combined solutions that bring together online content with sport-related offerings in practice.

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CSR Consulting and Implementation

Corporate Social Responsibility is a cross-cutting task that requires responsible action in all areas of business. In addition, CSR can be a crucial aspect of strategic corporate communication. Instead of or in addition to classic sport sponsorship, it can be highly effective for companies to engage in social projects related to sport. We advise businesses in the selection and initiation of a suitable engagement in the sport sector, and support its communication. Being a partner to businesses and sport organizations, we develop each CSR sports project so that all stakeholders benefit from a s sustainable and transparent partnership.

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Market Analysis

Market analysis is an important basis for decision-making in business. Working in collaboration with our partner Constata, we regularly collect representative data from students. Sport and health-related data on this target group of future decision-makers is summarized in our Data Monitor. In addition to the standardized reports, we offer individual analysis, evaluation, workshops and surveys.

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Project­ References

Content Marketing
My Swim Coach powered by aquafeel
SPIN developed the content marketing platform My Swim Coach powered by aquafeel for the swimwear brand aquafeel that belongs to the German company “fashy GmbH Produktion und Vertrieb”. The online swim training community provides access to professional swim training plans. In addition, it delivers informative, advisory and entertaining content around swimming. Thanks to the support of aquafeel, all information for swimmers and triathletes is free of charge.  Aquafeel benefits from a variety of positive communication opportunities, whereby existing and potential customers can be addressed specifically.
CSR Consulting and Implementation
Umoya Sport Foundation
The Umoya Sports Foundation is a local organization that provides opportunities for  people with disabilities in India to participate in sport. The aim of the foundation is to enable holistic development for children and adolescents with disability. By spreading the joy of sport, Umoya looks to lighten the load of daily life in India for people with disabilities. Through an engagement with the sport foundation, businesses can engage in corporate social responsibility, thereby achieving positive image effects in both the emerging market India and in Germany. SPIN ensures a transparent and sustainable partnership by supporting the sports development activities in India, and  also ensuring effective communication for the business.
Market Analysis
Data Monitor Sport. Physical Activity. Lifestyle.
For the effective promotion of health and physical activity, it is key to know as much as possible about health-related behavior. In many ways, students are not only an interesting target group for the healthcare industry, but also an indicator of trends. The SPIN Data Monitor Sport. Physical Activity. Lifestyle. that is conducted in co-operation with the research service provider Constata presents nationwide data of over 11,000 students. Our concise illustrative report provides valuable insight into numerous practical health-related issues  We also offer personalized analyses suited to your individual requirements.

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